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Martina, Alyssa


3226 South Hall
Alyssa R. Martina teaches entrepreneurially focused classes at the Law School. She created Metro Parent Magazine in 1986 after serving for five years as legal counsel for Wayne County Circuit Court, one of the nation's largest state judicial circuits. Several years later, Martina added Windsor Parent Magazine and Ann Arbor Parent Magazine (now the Metro Parent Washtenaw Edition), although the former publication was sold to a Canadian publishing company in 2001. In 1999, Martina launched another company and began publishing African American Family Magazine, which was subsequently recast as a lifestyle magazine and renamed B.L.A.C. (Black Life Arts and Culture). Martina also has launched another startup, memloom, a social network website and application that is focused on sharing media safely in a robust media context.

Martina sits on several boards including the Michigan Women's Foundation, Children's Leadership Council, WSU's Center for the Study of Citizenship, Children's Hospital of Michigan, Detroit Regional Chamber, New Detroit, The Parade Company, City Connect Detroit, and Youthville. She has received many awards, accolades, and honors for her contribution to parenting, journalism, and entrepreneurship. Martina has mentored throughout her career many women who wish to start a company of their own as well as mentored students at various universities in the region.

Martina received her MBA with highest distinction from the University of Michigan's Ross School of Business and her JD from Wayne State University. Her undergraduate degree is also from the University of Michigan. She is an adjunct professor at Fordham University in New York City, where she teaches a course in the business school on innovation. In the past, she has taught business law to MBA students at Walsh College. She recently coauthored a business law textbook with prominent national experts in the field of business law and has coauthored an article on universal design in higher learning with John Branch, a marketing professor in U-M's Ross School of Business. She guest lectures on entrepreneurship, media, and business management, strategic innovation and negotiation, as well as corporate social relevance at various universities and colleges, symposia, and conferences. She also advises clients on legal issues relating to startups, governance, and other entrepreneurial matters.

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