Prof. Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan Ross School of Business. His research examines how people make choices in uncertain environments, using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category). He also works in mathematical psychology, Bayesian econometrics, and dynamic programming, as well as models of advertising and consumer variety-seeking. He is senior editor for marketing at Production and Operations Management, associate editor at Marketing Science and the Journal of Marketing Research, and, with Tom Kinnear and Jim Taylor, is the author of Modern Marketing Research: Concepts, Methods, and Cases. Prof. Feinberg received SB degrees in mathematics and philosophy and a PhD in management from the Massachusetts Institute of Technology.