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Martina, Alyssa

Winter 2019

906 Legal Research

Alyssa R. Martina teaches entrepreneurially focused classes at the Law School. She created Metro Parent Magazine in 1986 after serving for five years as legal counsel for Wayne County Circuit Court, one of the nation's largest state judicial circuits. Several years later, Professor Martina added Windsor Parent Magazine and Ann Arbor Parent Magazine (now the Metro Parent Washtenaw Edition), although the former publication was sold to a Canadian publishing company in 2001. In 1999, Professor Martina launched another company and began publishing African American Family Magazine, which was subsequently recast as a lifestyle magazine and renamed B.L.A.C. (Black Life Arts and Culture). Professor Martina also launched another startup, memloom, which is a social network website and application that is focused on sharing media safely in a robust media context.

Professor Martina sits on several boards including the Michigan Women's Foundation, Children's Leadership Council, Wayne State University's Center for the Study of Citizenship, Children's Hospital of Michigan, Detroit Regional Chamber, New Detroit, The Parade Company, City Connect Detroit, and Youthville. She has received many awards, accolades, and honors for her contribution to parenting, journalism, and entrepreneurship. Professor Martina has mentored many women who wish to start a company of their own as well as mentored students at various universities in the region.

Professor Martina received her MBA with highest distinction from the University of Michigan's Ross School of Business and her JD from Wayne State University. Her undergraduate degree is also from the University of Michigan. She is an adjunct professor at Fordham University in New York City, where she teaches a course on innovation in the business school. In the past, she has taught business law to MBA students at Walsh College. She co-authored a business law textbook with prominent national experts in the field of business law and has co-authored an article on universal design in higher learning with John Branch, a marketing professor in U-M's Ross School of Business. She guest lectures on entrepreneurship, media, and business management, strategic innovation and negotiation, as well as corporate social relevance at various universities and colleges, symposia, and conferences. She also advises clients on legal issues relating to startups, governance, and other entrepreneurial matters.