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Martina, Alyssa

Lecturer
2014-2015

3226 South Hall
734.763.3813
E-mail martialy@umich.edu
Alyssa R. Martina is passionate about serial entrepreneurship. She created Metro Parent Magazine in 1986 after serving for five years as legal counsel for Wayne County Circuit Court, one of the nation's largest state judicial circuits. She established the family magazine to fill a void for parents. Several years later, Martina added Windsor Parent Magazine and Ann Arbor Parent Magazine (now the Metro Parent Washtenaw Edition), although the former publication was sold to a Canadian publishing company in February 2001. Today, more than 250,000 readers rely on Metro Parent as their "parenting bible."

Celebrating 25 years of serving parents in southeast Michigan, Metro Parent has created an award-winning website that recently won "Best Parenting Website in the U.S." for a third year in a row. Thousands of parents turn to metroparent.com on daily basis for parenting advice and resources.

To offer support and resources to African-American families, in 1999, Martina launched another company and began publishing African American Family Magazine, which was subsequently recast as a lifestyle magazine and renamed B.L.A.C. (Black Life Arts and Culture). This publication explores and celebrates special aspects of African-American life in Southeast Michigan, under the guidance of African-American community leaders and educators.

Today, Martina is launching another startup. A social network website and application, memloom is focused on sharing media safely in a robust media context. memloom is expected to launch in early 2013.

Martina sits on several boards including the Michigan Women's Foundation, Children's Leadership Council, WSU's Center for the Study of Citizenship, Children's Hospital of Michigan, Detroit Regional Chamber, New Detroit, The Parade Company, City Connect Detroit, and Youthville. She has received many awards, accolades, and honors for her contribution to parenting, journalism, and entrepreneurship. Martina has mentored throughout her career many women who wish to start a company of their own as well as mentored students at various universities in the region.

Martina received her MBA with highest distinction from the University of Michigan's Ross School of Business and her juris doctorate from Wayne State University. Her undergraduate degree is also from the University of Michigan.

Martina is an adjunct professor at Fordham University in New York City, where she teaches a course in the business school on innovation. In the past, she has taught business law to MBA students at Walsh College. She recently coauthored a business law textbook with prominent national experts in the field of business law and has coauthored an article on universal design in higher learning with Dr. John Branch, a marketing professor at U-M's Ross School of Business. She guest lectures on entrepreneurship, media, and business management, strategic innovation and negotiation, as well as corporate social relevance (CSR) at various universities and colleges, symposia, and conferences. She also advises clients on legal issues relating to startups, governance, and other entrepreneurial matters.

 
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