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Feinberg, Fred

Visiting Professor

945 Legal Research

Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan Ross School of Business and a professor of statistics in U-M's Department of Statistics. His research examines how people make choices in uncertain environments, using statistical models to explain complex decision patterns, particularly among related i​tems (e.g., brands in the same category) in "Big Data" applications. He also works in mathematical psychology, Bayesian econometrics, and dynamic programming, as well as models of advertising and consumer variety-seeking. He is co-editor of the premier journal in quantitative marketing, Marketing Science and, with Tom Kinnear and Jim Taylor, author of Modern Marketing Research: Concepts, Methods, and Cases, a comprehensive overview of marketing research methodology. Professor Feinberg received SB degrees in mathematics and philosophy and a PhD in management science from the Massachusetts Institute of Technology.